The song was written by Emeli Sandé, Shahid Khan, Grant Mitchell and produced by Khan under his production name of Naughty Boy. The story of the song talks about first experiences in the music industry, mainly reflecting the search to get signed by a music company and the encounters with several music business people in the industry. Commenting on the song, Sandé said: “It’s about how I felt when I was trying to get signed, I was going for all these meetings and people were looking at me like ‘What do we do with you’? It’s about not allowing yourself to be judged by others or to be taken for an idiot.
In Sande's interview with the Mirror she says "This is about the industry and the struggle to get into it. But I was also thinking about Jeremy Kyle’s show a lot when I wrote that – how we kind of laugh at these people on our TV screens who are desperate enough to go on and talk about their problems.
It was written very quickly – in two or three hours. I wanted it to be defiant... I’m going to be your clown, but I’ll still have the guts to put myself out there."
Using quotes from the artist herself helped me get a better understanding of the song and the personal feelings behind it.
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