Digipak template

Testing Effects

Here I applied the effect of colour changes. So that the footage gradually goes from red to green, to blue, to purple, to pink back to red. This looks good and fits with the lyrics of the song, referring to the word clown, as clowns are colorful. However I don't think that I will take this feature further or into my video because it does not fit with the theme of my music video and it make the video unrealistic.

Lip Syncing

This is footage that I will use in my music video. I think it looks good and effective because of the lighting and backdrop used, the look Molly has in the film and because her lip syncing looks professional in most parts.
I really like the simple pale background and the contrast it has with the black that Molly is wearing.
Her hair and makeup are very natural and pretty that fits with her representation in the video of a vulnerable young girl.

Ellie Goulding - Figure 8

From the point 0:03 to 0:09 she is walking, it looks like she is walking on the ceiling with objects attached to the ceiling and feathers falling, I think something like this would look good in my music video so I tried to figure out how it was done and I think, either that she was walking backwards, dropping the feathers then put a reverse effect on the footage. Then rotated the footage. Or she was walking forward and used a vacuum to lift the feathers from the ground and then rotating the shot. 
I like the use of both black and white and colour, how it starts in black and white then a vivid red in introduced from 0:16 to 0:19 the footage turns gradually from black and whit to colour. I really like this effect and wish to take this through to my video. However because I made need advise on how this works when editing and before filming. A similar thing happens at 1:13 to 1:14. With quick lighting changes added. 
This video has given my inspiration on how to make my mock better.

Selena Gomez - The Heart Wants What It Wants (Official Video)

I really like the start of this video. Before the music even starts there are nice close up shots of Selena from lots of angles, she looks very vulnerable and sad. The video also uses slow motion. Her hair and makeup is very natural. Which I want to incorporate in my video however the video is all in black and white which is what I want to avoid. The video also uses a voice over at the start, I find this interesting and might take this idea further into my video, because it is personal and explains the song more. I like the idea even though it is unconventional.

Ellie Goulding - Love Me Like You Do (Official Video)

I have took inspiration from this video because it has a wide range of cinematography, with lots of different camera angles movements and framing.
It also uses effective lighting and locations. The locations bring lots of colour and light to the video and they are impressive and grand, giving the video an expensive look. 
In parts of the video there are close ups of Ellie in a high angle shot I really like these shot as they are pale/ light they make Ellie look pretty, natural and sweet. There is lens flare used and it contrasts with the rest of the video, because through out the rest of the video it is mainly dark with strong colours.