How to achieve a Film Look - DSLR film making

Digipak template

Testing Effects

Here I applied the effect of colour changes. So that the footage gradually goes from red to green, to blue, to purple, to pink back to red. This looks good and fits with the lyrics of the song, referring to the word clown, as clowns are colorful. However I don't think that I will take this feature further or into my video because it does not fit with the theme of my music video and it make the video unrealistic.

Lip Syncing

This is footage that I will use in my music video. I think it looks good and effective because of the lighting and backdrop used, the look Molly has in the film and because her lip syncing looks professional in most parts.
I really like the simple pale background and the contrast it has with the black that Molly is wearing.
Her hair and makeup are very natural and pretty that fits with her representation in the video of a vulnerable young girl.

Ellie Goulding - Figure 8

From the point 0:03 to 0:09 she is walking, it looks like she is walking on the ceiling with objects attached to the ceiling and feathers falling, I think something like this would look good in my music video so I tried to figure out how it was done and I think, either that she was walking backwards, dropping the feathers then put a reverse effect on the footage. Then rotated the footage. Or she was walking forward and used a vacuum to lift the feathers from the ground and then rotating the shot. 
I like the use of both black and white and colour, how it starts in black and white then a vivid red in introduced from 0:16 to 0:19 the footage turns gradually from black and whit to colour. I really like this effect and wish to take this through to my video. However because I made need advise on how this works when editing and before filming. A similar thing happens at 1:13 to 1:14. With quick lighting changes added. 
This video has given my inspiration on how to make my mock better.