Plan Overview

Conventions of a music video-

·      Lip-syncing,

        Performance,

        Narrative,

·      Range of camera shots

·      Good mise-en-scene- lighting, costume, location,

·      Editing to the beat.

LIIAR Analysis

Language-

What makes up the music video, how the message is given.

Sound,

Cinematography,

Editing,

Mise-en-scene .

Ideology-

Set of values and beliefs.

Institution-

Who made the music video?

Sony,
Warner,
Universal,
Independent.

Audience-

Who the product is aimed at?

Mass,

Niche.

Representation-

       How is the product represented?

 

Cinematography-

       Angles,

       Framing,

       Movement.

       What effect does it have?

 

       Editing-

       Match the beat,

       Is it reflecting message?

       Fast, slow.

       Special effects,

       Long edits quick.

Sound-

·      Just song or narrative,

·      Sound breaks,

·      Volume,

·      Asynchronous sound, develop narrative?

Mise-en-scene-

·      Costume,

·      Props,

·      Location,

·      Character placement,

·      Lighting.

3 narrative ideas and Storyboard

Audience research-

·      Poll,

·      Focus group,

·      Interviews,

·      Questionnaire.

 Animatic- Storyboard to match song.