Post modern media

POST MODERN MEDIA

Introduction-

Postmodern media is a feature of post modernity

There is no definition of post modernity as it is happening now.

Post modernity is an era that we are living through. Post modernism is the era after and against modernism. It questions and challenges everything that has come before.

There is not just one truth or importance. Individuals have different ideas and things that have meaning to them. There is not just one way of representing something or someone.  And there is no true world view, and reality is from our own individual interpretation.

• Modernist- believes in science, progress and structure.

• Postmodernist- believe progress is not always good, they took at what make things different other than working by Structure and genres. Denies theories believes that all societies are different and there

is no truth.

A good example of Postmodern art is Tracy Emin’s ‘Bed’ there is no real meaning or theory behind the art and everyone has different feelings and views towards it. It is all about personal response.

The bed shows human condition and what it is like to be her.

Other art eras-

Renaissance, Neoclassicism, Romanticism, Impressionism, Postimpressionism, Modernism, Cubism, Serialism, Expressionism Contemporary art, Pop art…

 

Human condition- What it’s like to be a human at any given time and how we express it through creations like art. It shows what are important to humans and their experiences.

Postmodern media- TV, Film, Internet, Mobiles, Games, everything to do with art and culture. Now through the mass media, media is more of a reality than reality.

A large part of post modernism is young people expressing themselves and not being controlled.

Postmodernism denies itself I a way, as it is a structure of society that have influence on people, even though that is what the era is against. Irony plays a big part in postmodernism.

Hyper-reality- Our experiences of other societies and places are presented to us through the media. As the media is a copy of the real thing. Simulacra, it is artificial yet real (Disneyland) There are multiple realities.

Media texts can challenge society.

“The median is the message” Marshall Mcluhan.

Media no longer holds a mirror up to society and reality it is reality and society.

New art and media artefacts are influenced by one previous to them. This rejects the notion of originality and authorship. Intertextuality happens, referencing other media texts within the narrative of another. Where the audience will be active to recognize the significance.

Postmodern media shows the decline in meta-narrative

Metanarrative is any story told to justify another story of historical meaning "big story" that gives an explanation for everything that happens in a society. An example is religion and the bible.

Metanarratives give structures and organize/ control people and society, like a political system.

 

There has been a decline due to

1)    Enlightenment

2)    The postmodern beliefs

Enlightenment happened in the 17^th century where science, fact and progress became reality over religion.

Postmodern beliefs are the deconstruction of foundational views which leads to the recognition and acceptance of different views. Creating an alternative society.