Saturday 29 November 2014



I wanted a more detailed answer about my video plan, so I asked a friend what she thought about it. This gave me reassurance and confidence about my video plan and I got advise and areas to focus on.

Friday 28 November 2014

Narrative to my video-

Molly has always dreamed of being a dancer, and making it as a dancer in New York. She applies for the New York dance school Julliard, but sadly gets rejected. But she never gives up on hope.

Wednesday 26 November 2014

Casting - Molly Watson

 When casting my model, I had certain characteristics I was looking for that my video needed.
I needed my model to be good dancer and confident performer.
Which Molly is, Molly takes A-level dance, and is part of Leeds Phoenix senior youth acadamy. She is physically fit and capable of the dancing I wish for in my music video.

I wanted a pretty, sweet looking, girl to be able to pull of playing a vunerable, innocent character.

I then started thinking about the media representation theory, for example the star theory and how stars are created by the way they look, to be role models, get views and sell songs.

Thursday 20 November 2014

Rihanna - What Now (Official)



The cinematography and editing in this video is very significant in this video and has given me lots of ideas for my music
video.
Specific shots I needed help with before shooting.




















I wanted to make a dark silhouette, so that I could use another shot, so that it is able to come though and be visible. I didn't know how to go about making a silhouette so I asked my teacher, and he was able to show me how to she my lighting, to block out the lighting in the front, He told me to place the light source behind my model, so the light brings out the outline of the figure creating the silhouette.

I really liked this shot that I found, I wanted to remake it in my video, using a tilt up from her feet to the balloons, and the balloons being the only part in colour. 
For the tilt, I have previously struggled to keep the camera straight and steady when moving it, so my teacher introduced me to a tripod, the tripod allows steady and easy movements and professional looking cinematography. When I learnt how to use the tripod alot of my problems were solved. When it came to isolating the colour, they said I need to film it first and that comes into the editing.  




For this shot with all the t-v's the advice was to shoot each part separate, for example from the hips to the waist, waist to chest and chest to head. and then edit them together on the screen, making them look like the same channel is on different t-vs but they are not n-sync. 













costume


Tuesday 4 November 2014

Applying Narrative theory





Tim O’Sullivan argues that all media texts tell us some kind of story. He suggests that, narratives have a common structure, starting with the establishment of plot or theme. Through careful mediation, media texts offer a way of telling stories about ourselves – not usually our own personal stories, but the story of us as a culture or set of cultures. Narrative theory sets out to show that what we experience when we ‘read’ a story is to understand a particular set of constructions, or conventions, and that it is important to be aware of how these constructions are put together.
 
The video Katy Perry 'Thinking of you' is a perfect example of Tim O’Sullivan's narrative theory, the video tells the story of a woman who lost her husband at war. The video uses, cinematography in the start by a close up shot of the man at war, then she brings the photo closer to her showing her love and loss This gives the audience an idea of the plot and setting. The mise-en-scene here is strong in the video using old fashion costume and hairstyles to enhance the war period. There is a clear theme to the video of love, war and remembrance. Within the narrative the character is having flash backs to when her husband was alive, showing the experience of her personal story and culture at that time. The video follows conventions in order for audiences to understand and follow the narrative. For example a change in camera effects in the flash back, and using iconography (posters) from that era of the 1st world war. The video is patriotic and fully represents the war era and culture. It allows audiences to relate.

Andrew Goodwin argues that in music videos, narrative and meaning can be created from the individual viewers own personal taste and interpretations of media texts and uses intertextuality, how media texts use knowledge of culture through shared texts and are then refernced and recycled.
Because this music video was not made during the war period the institution uses old media texts to understand reality from previous time and take reference from them to represent the culture, however cultural reference are based on all media texts understanding of reality in that time. Therefore Katy perry thinking of you is based on previous media texts from the past not real expirence from the culture and era.

Bordwell and Thompson offer two distinctions between story and the plot which relate to the diegetic world and narrative audiences actually see.
Fabula- all the events in the narrative we see and infer, chronological series of events, in this music video the events that take place are  she is remebering her husband at war, she is having flashbacks of there time together, she is then with her new boyfriend but she is still thinking of her previous husband, clearly showing how the relationship is not as good than before. At the end it the letter saying the he was killed in action. And Katy getting dressed in black about to go the the funeral.