Final Music Video

Digipak

Like the album cover Cheryl Cole 3 words, my cover uses the black and white colour scheme with a splash of red, it uses a  feminine font, a medium close up shot with direct eye contacts with the viewer, it also has a vintage feel. 

Album Poster

How did you use media technologies in the construction, research and planning and evaluation stages?

I made this table to show my progress in the technology used throughout the 2 years studying media. You can see that my skill base and the range of use of technology and software has increased and the confidence with the skills and technology used in the first year has grown.

How effective is the combination of your main product and ancillary texts?

Theory within my ancillary texts and music video-

Representation theory-

Richard dyers Star theory

We relate to the star because they have a feature that we admire or share with them. This develops from an admiration into an idolization. Some people may attempt to replicate what they like about the star. Pop stars often have a persona so people can relate to them, it also helps if they have a USP so an audience can copy off them and create an ideology based on the stars. Stars are made and groomed to meet the expectations of an audience, we can link to Mulveys theory of the male gaze as being a star comes with expectations and one of these expectations is to be looked at as a desirable person.  A pop star is an ‘image’ presented to an audience. The artist made in my video is a good example of this theory I thought Molly would be good to star in my video because she looks good and looks likes the 'ideal' girl, to be a role model for girls and fans. I constructed Molly, telling her how to have her hair and what to wear creating an image and character that will see and appeal to the mass audience.

Genre theory-

Jason Mittell(2001) argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry, audience, and cultural practices as well. In short, industries use genre to sell products to audiences. Media producers use familiar codes and conventions that very often make cultural references to their audience knowledge of society, other texts. Genre also allows audiences to make choices about what products they want to consume through acceptance in order to fulfil a particular pleasure. Through the link in genre between my ancillary texts an audience will be able to look at my ancillary texts and decide or not weather they are going to like my album or my music video or vise versa due to past interactions with that genre. Because the theory also states  that Generic Characteristics across all texts share similar elements of the below depending on the medium for example typical Mise-en-scène/Visual style (iconography, props, set design, lighting, temporal and geographic location, costume, shot types, camera angles, special effects).